How to care for your hat
Storage
Here are some general rules for storage:
-DO NOT leave your hat in your car! When you do need to leave it there for short periods of time, make sure the hat is resting on a flat surface.
-Hats are best stored hung on a hook or something similar, on a flat surface, or in the hat box it arrives in.
-During long periods when your hat is not worn, it is probably better to store the hat in a hat box where it will be best protected from light, dust and damage. An alternative is to create a cardboard ring (Take a 7" x 28" strip of Cardboard and staple it together to form a ring that you can lay the hat in.
Store hats in a cool, dry environment. Hats react to heat and moisture with extended exposure potentially causing a hat to lose its shape. Excessive heat can draw out straw hat fibers, and cause permanent damage to both straw and felt. Moisture can cause the shape to lose integrity and may even mold or rot. Even a hat left in a hot car can easily suffer damage from heat and humidity. The worst place for a cowboy hat is in the backseat window of a hot car or truck.
Wet Hats
Contrary to the belief of some, felt hats were designed to be used in the rain as that was part of their original function. Wool hats are usually for dry climates and it is not recommended for situations where they might get wet unless you use a water repellant spray - more on that in the next section. Straw hats can handle a light rain for a brief time but nothing more unless the hat is a palm leaf straw.
If a felt hat gets wet, invert the sweat band so it's sticking out of the hat. Then stand the hat on the hat band using a clean, level surface. Let the hat dry slowly and on it's own. Don't use heat to accelerate drying as that could cause the leather sweat band to shrink. Ensure that the brim does not rest on the surface because pressure of any sort on a wet hat will warp the hat after it is dry.
If a straw hat gets wet, wipe off the water with a clean dry cloth and then turn the sweatband out and place on a level, clean surface to dry. Turning out the sweatband after a hard day sweating in your hat, preserves the length of time that your hat is going to be of service. With the band turned out, perspiration and hair oil evaporate and dry out instead of being transferred to the hat. This is the case with straw hats as well as felt. Any hat that is rain soaked can potentially sustain water damage.
Protecting and Cleaning Hats
If your felt hat does get some rain spotting after it dries, you can use a felt hat cleaning sponge to remove the stains. For keeping felt hats clean, brushes work well but make sure you use different sets for dark and light-colored hats otherwise you might end up transferring color between hats.
If your hat really gets trashed with heavy dirt and stains, it's probably best have a professional bring your hat back to life. They can clean and reshape a hat that looked hopeless at one point.
Straw hats can be kept clean and fresh looking much longer if they are brushed regularly with a brim brush or an ordinary whisk broom. They can be cleaned using a damp sponge with non-detergent soap and lukewarm water. Then let it dry naturally.
Felt hats should be brushed regularly with a brim brush to remove dust and dirt. Starting on the left side of the hat brush counter clockwise around, brushing the crown and brim in the same direction. On the underside of the brim, brush clockwise.
Sometimes, a hat may lose it's shape due to mishandling, heat or moisture but this can usually be addressed by a professional. They can "reblock" the hat which means the hat is placed in a shaping block and they steam it back into the correct shape. If you only need to reshape the hat slightly, such as change the curve of the brim, you can go to a hat or western store and have them steam shape you